We are
Particula.

Meet the people and products behind Particula: connected games and fitness that bring technology into real play.

Partner with us

The Particula family on a dark floor: GoDice, GoCube, GoBalance board, jump rope and a GoChess board

Recognised by

2017Founded, starting with one connected cube

1M+Units delivered worldwide

4Product families across play and fitness

$15MGrowth round in 2026, led by Elah Fund

About Particula

One company, four product lines, and the same idea behind each of them: keep the object physical, make it smart.

It started with a cube.

Founded in 2017, Particula is a fast-growing consumer tech company creating a new generation of physical products that bring technology, play and real-world experiences together.

GoCube came first. GoDice, GoChess and GoBalance followed, each one a familiar object that now teaches, connects and keeps score through an app.

GoCube

App-guided puzzle solving

GoDice

Connected physical dice

GoChess

Coaching lights and online play

GoBalance

Interactive balance training

Licensed by Warner Bros.

GoChess Harry Potter is the officially licensed edition of our smart chessboard: Wizarding World pieces and artwork on the same board that lights up legal moves and coaches every game.

Partner: Warner Bros. Entertainment
Launched: 2025
Editions: Wizard Pro, Wizard Air and the robotic Wizard Alive

See the collection

All characters and elements © & ™ Warner Bros. Entertainment Inc. (s25)

On the shelf

Photographed in partner stores across Asia, with GoChess, GoBalance and GoCube on display beside the brands they sell with.

Also listed with

Target: United States
iDigital: Israel (historical)

See it in play

Short demos of the products in use. Pick one to play it here.

The Particula filmThe whole story in 12 seconds

Awards and press

Independent recognition for the products, from family-play juries to the technology press.

Parents’ Choice Silver Award badge — **Parents’ Choice Silver Award**GoCube

Tillywig Brain Child Award badge — **Tillywig Brain Child Award**GoCube

CES Innovation Awards badge — **CES Innovation Awards**2023 honoree

WorldStar Packaging Award badge — **WorldStar Packaging Award**2023 winner, World Packaging Organisation

Mom’s Choice Awards badge — **Mom’s Choice Awards**Honoring excellence

STEMorg Authenticated badge — **STEMorg Authenticated**Educational product

In the news

Key milestones

From one smart cube to a family of products in homes and stores around the world.

2017
Particula is founded
Begins developing connected games.
2018
GoCube
The first product: a smart cube that teaches you to solve it.
2019–20
GoDice
And the foundations of a multi-product company.
2023
GoChess
A smart chessboard with coaching lights and online play.
2024
GoBalance
From play into interactive fitness.
2025
GoChess Harry Potter
1M units delivered worldwide.
$15M
2026
$15M growth round
Led by Elah Fund, to build the Go brand globally.

One platform, many products

Every Go product runs on the same modular stack of sensors, firmware, apps and cloud, built in-house and backed by granted patents. Partners license it to bring their own products to market.

1M+Units shipped on the same field-proven components

$6M+Raised across Kickstarter and Indiegogo campaigns

100+Schools using GoDice and GoChess through Eshkolot

PatentsGranted patents and core IP behind the stack

Hardware and mechanical design
Wireless
Sensors and algorithms
Collaborative robotics
Full-stack software and cloud
iOS and Android apps
AI experiences
Ultra-low power

Built with partners

Rubik’s Connected and Rubik’s Connected X boxes

With Spin Master

A mass-market connected Rubik’s Cube on our technology. Particula leads design, development and production, with joint global distribution.

Bobo Balance

A rehabilitation platform redesigned for consumers: new app, lower production cost, now sold globally through leading retailers.

Bobo Dice

GoDice adapted into a hand-therapy tool, with custom add-ons and an app built for therapists.

“I spent years in the deep tech world, building complex systems and solving engineering challenges. But my true passion was always rooted in magic, games, and the joy of making people smile.”

“One day, I realized I could merge the two: use advanced technology not just to solve problems, but to create wonder. That’s how Particula was born.”

Udi DorCEO and Founder

Judit Polgár at a chessboard — **Judit Polgár**Chess grandmaster and ambassador of chess in education

“GoChess is perfect. It brings the best of digital chess onto the physical board. As a teacher, it is a fabulous tool to work with.”

Lex LangDeputy Head, Innovation and Partnerships, Caterham Prep

Where to find us

Sold in more than 70 countries, through national retailers, online marketplaces and partner stores.

United States

United Kingdom

Australia and New Zealand

Asia

Toys“R”Us, Sogo, Eslite, DotLife and more, through distribution partners in Hong Kong, Thailand and Taiwan. See the stores

Build the next chapter with us.

We work with investors, retailers, distributors and licensing partners who want to bring connected play to more homes. Tell us who you are and what you have in mind.

Write to us go@particula-tech.com

We areParticula.

About Particula

It started with a cube.

GoCube →

GoDice →

GoChess →