Meet the people and products behind Particula: Physical AI-connected games that bring technology into real-world play.
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Founded in 2017, Particula is a fast-growing consumer tech company building physical products that bring technology, play and real-world experiences together. GoCube came first; GoDice, GoChess and GoBalance followed, each a familiar object that now teaches, connects and keeps score through an app.
From one smart cube to a family of products in homes and stores around the world.
Begins developing connected games.
The first product: a smart cube that teaches you to solve it.
And the foundations of a multi-product company.
A smart chessboard with coaching lights and online play.
From play into interactive fitness.
1M units delivered worldwide.
$15M led by Elah Fund, to build the Go brand globally.
GoChess Harry Potter is the officially licensed edition of our smart chessboard: Wizarding World pieces and artwork on the same board that lights up legal moves and coaches every game.
All characters and elements © & ™ Warner Bros. Entertainment Inc. (s25)
Short demos of the products in use. Pick one to play it here.
Every Go product runs on the same modular stack of sensors, firmware, apps and cloud, built in-house and backed by granted patents. Partners license it to bring their own products to market.
A mass-market connected Rubik’s Cube on our technology. Particula leads design, development and production, with joint global distribution.
A rehabilitation platform redesigned for consumers: new app, lower production cost, now sold globally through leading retailers.
GoDice adapted into a hand-therapy tool, with custom add-ons and an app built for therapists.
“I spent years in the deep tech world, building complex systems and solving engineering challenges. But my true passion was always rooted in magic, games, and the joy of making people smile.”
“One day, I realized I could merge the two: use advanced technology not just to solve problems, but to create wonder. That’s how Particula was born.”
Udi DorCEO and Founder
“Teaching chess to kids of all ages and levels is my passion, and GoChess has been a game-changer.”
“GoChess is perfect. It brings the best of digital chess onto the physical board. As a teacher, it is a fabulous tool to work with.”
Sold in more than 70 countries, through national retailers, online marketplaces and partner stores.
Toys“R”Us, Sogo, Eslite, DotLife and more, through distribution partners in Hong Kong, Thailand and Taiwan. See the stores
Independent recognition for the products, from family-play juries to the technology press.
We work with investors, retailers, distributors and licensing partners who want to bring connected play to more homes. Tell us who you are and what you have in mind.
Write to us go@particula-tech.com
